Who are recognized as having the most direct impact on a company's reputation?

Workers have the most direct impact on a company's reputation because they are the frontline representatives of the organization. Their interactions with customers, clients, and the community shape the public's perception of the company. When workers provide exceptional service, demonstrate commitment, and uphold the company's values, they significantly enhance the organization's reputation. Conversely, negative behavior or poor service from workers can quickly damage a company's image.

While managers, directors, and supervisors play important roles in guiding and overseeing operations, it is often the everyday experiences and interactions of workers that customers notice the most. This direct line of interaction places workers in a unique position to influence how the company is perceived by the public. Thus, their contributions and actions are pivotal in building a positive organizational reputation.